Calgary – Plan your Calgary Stampede like you have never planned before.  Thanks to new and expanded technology at calgarystampede.com, you can design every step of your visit to The Greatest Outdoor Show on Earth, July 8-17.

“Our data shows the Calgary Stampede website sees almost 2 million visitors annually and close to 60,000 visits per day for sneak-a-peek and opening day,” says Karen Connellan, director, Consumer Marketing.  “With that much traffic we wanted to develop an easy-to-use tool that gives you options you didn’t even know you had.”

The online planning tool makes it easy to find Stampede’s hidden gems.  It digs deep, covering every inch and every attraction Stampede Park has to offer.  This handy feature allows visitors to plan their activities by selecting a specific date, interest or venue from more than 180 attractions and events daily.  The tool filters activities to help visitors plan their own personalized itinerary to The Greatest Outdoor Show on Earth. 

“Our online and social media communities are growing at an unbelievable rate,” says Connellan, “We’re expecting tens of thousands of online visits in the next few weeks, so we’re increasing the number of website servers from two to over 20, to ensure everyone has access to our planning tools.”

Also new this year, visitors of the Stampede can text “NEXT” to 313131 to receive Stampede suggestions, announcements and recommendations.  The returning Calgary Stampede iPhone app now links directly to the online planner and includes a feature to buy tickets directly.  The iPhone app is a fast and easy way for tech savvy visitors to plan their Stampede. 

In addition to the online tools, half a million Stampede Planners have been mailed to households in the Calgary area.  The planner is the traditional must-read booklet that helps visitors map out their visits to Stampede Park.  Go online to Calgary Stampede for more details.

For more information, please contact:

Jennifer Booth
Publicity Manager
T 403.261.0327
C 403.463.6834
F 403.261.0190
E jbooth@calgarystampede.com