Calgary Light it Up! at the Calgary Stampede’s high-octane Bell Adrenaline Ranch, featuring an original, first of its kind, digital 3D projection mapping motocross spectacle, that will pull audiences into the action. Experience the rush as professional world record-setters and gold medalist motocross athletes fly through the air with gravity-defying stunts at the Stampede Corral, July 6 – 16, 2017.

“We’ve collaborated with some of the best in the sport of motocross to push the boundaries past anything ever done at the Corral before,” said Susan Beirnes, programming design manager at the Calgary Stampede. “We added a whole new immersive element this year, amplifying an already impressive lineup of accomplished motocross athletes, while making guests feel connected to the experience,” added Beirnes.

Mixing a thrilling combination of technology and live stunts from motocross daredevils, riders will fly through an 80 ft. by 35 ft. projection screen, showcasing their unrivaled talents as they soar across the Corral.

The Light it Up! Bell Adrenaline Ranch show runs daily and is free with admission into Stampede Park. To see a full schedule of dates and times, please visit

Bell, the title sponsor of the Adrenaline Ranch, is a Stampede Champion level sponsor and the official telecommunications sponsor of the Calgary Stampede.


About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.


For more information, please contact:

Travis Beale  
Media Relations Coordinator
Calgary Stampede
C 403.831.2718