Calgary shares a “White Hat Welcome” across Canada!

Calgary — As Calgary enjoys its title as Canada’s Cultural Capital in 2012 and the Calgary Stampede celebrates a banner year—its Centennial anniversary—Canadians are invited to spread Alberta’s warm western hospitality across the nation. On May 9, one lucky winner in Vancouver, Calgary and Toronto will discover a red envelope among hundreds of white cowboy hats that will be distributed in high traffic areas in each city. The exclusive red envelope will contain an extraordinary, once-in-a-lifetime opportunity to experience the Calgary Stampede Centennial in style.



“We’re greatest together,” says Deanne Carson, vice-president of Marketing and External Relations for the Calgary Stampede. “That’s the message behind the special Calgary Stampede celebrations this year. In 2012 the Calgary Stampede is turning 100 years old and together with Travel Alberta and Tourism Calgary, we’re inviting Canadians to join in the celebrations.”


At 11:30 a.m. local time in Vancouver, Calgary and Toronto, 200 wristbands will be distributed to the public allowing participants into a special area loaded with hundreds of white cowboy hats. In each city, only one lucky hat will be contain a red envelope with a VIP package to experience the Calgary Stampede Centennial.


The red envelope will contain a VIP prize package for two that includes:

Round-trip airfare to Calgary (if applicable) and two nights accommodation at Hotel Arts 

Two Day Thrill package for the Calgary Stampede, includes Rodeo tickets, a VIP behind the scenes chuckwagon experience, evening show and more

Two tickets to the sold-out Garth Brooks concert

A $250 gift card to get officially outfitted at Lammle’s Western Wear & Tack

A private Stampede dining experience featuring chef Paul Rogalski at Rouge Restaurant

Cocktails and tapas at Calgary’s only authentic Spanish restaurant, Ox and Angela

A look into Calgary’s vast attractions with passes to: Glenbow Museum, Calgary Tower, and the Calgary Zoo 


The official White Hat drop will take place in the following cities on May 9, 2012:

Vancouver, BC: Vancouver Art Gallery Public Square 12:30 p.m. PDT

Calgary, AB: Olympic Plaza 12:30 p.m. MDT

Toronto, ON: Yonge & Dundas Square 12:30 p.m. EDT


The Calgary White Hat recognizes great ambassadors of hospitality and is the symbol that showcases the four key values of hospitality – integrity, western hospitality, pride of place, and commitment to the community. It is under the banner of the White Hat that Canadians are reminded of the hospitable quality our country exudes. The country is encouraged to bring a White Hat to Calgary this year and extend a warm welcome to the world.



For more information, please contact:


Jennifer Booth

Publicity Manager

Calgary Stampede