Calgary Stampede enhances partnership with Lammle’s Western Wear & Tack
Calgary – The Calgary Stampede and Lammle’s Western Wear & Tack are pleased to announce an enhanced multi-year merchandise partnership. Under the agreement, which comes into effect May 1, 2015, Lammle’s will run all Calgary Stampede merchandise operations – including the year-round CS Store in the BMO Centre and the Grandstand and Midway retail locations that operate during the annual Stampede.
“We’re very excited to have taken our relationship with Lammle’s to the next level. With their leadership in the western retail industry, we believe the CS brand is in great hands,” says Warren Connell, Chief Executive Officer, Calgary Stampede. “This is a mutually beneficial partnership that allows the Stampede to focus on our vision of creating a year round, world-class gathering place for our community.”
The partnership will also see Lammle’s, Canada's largest western wear retailer, take on the responsibility of sublicensing Calgary Stampede trademarks to manufacturers and wholesaling CS-branded items to other retailers.
“We have worked with the Calgary Stampede for more than 20 years,” says Barry Lammle, President, Lammle’s Western Wear & Tack. “The new partnership creates new opportunities to enhance and promote the Stampede brand in a retail environment.”
With the new agreement, Lammle’s becomes a Champion level sponsor and the Calgary Stampede’s official supplier of western wear and western giftware.
Watch for the May 1 opening of the renewed CS Store in the BMO Centre and the Stampede time locations on the midway and Grandstand. The BMO Centre location will be closed for the month of April in preparation for the May 1 opening.
About the Calgary Stampede
The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.
About Lammle’s Western Wear & Tack
Family owned and operated, Lammle’s Western Wear & Tack, is a Calgary based company. As Canada’s largest Western retailer, with 24 stores throughout Alberta, British Columbia, and Saskatchewan, it has proudly represented their brand and championed the Western lifestyle in the community since opening their doors in 1983.
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For more information, please contact:
Jennifer Booth, Manager, Public Relations
Shelly Mcbride, Marketing Director