Calgary Stampede receives TIAC’s Event of the Year Award

Calgary – The Calgary Stampede is pleased to announce that it has received the Event of the Year Award at the annual Canadian Tourism Awards, presented by the Travel Industry Association of Canada (TIAC). The 2012 Canadian Tourism Awards were announced Tuesday in Gatineau, Quebec.



“This is a very prestigious Canadian tourism award and we’re certainly honoured to be recognized by TIAC,” said Deanne Carson, vice-president, Marketing and External Relations, Calgary Stampede. “We also want to show our appreciation to our partners, Tourism Calgary, Travel Alberta and the Canadian Tourism Commission for their support in taking The Greatest Outdoor Show on Earth around the world in 2012. It will be a year we will never forget.”


In 2012, The Calgary Stampede celebrated its long-anticipated Centennial. Marketing and communications efforts brought world-wide attention to the annual event and with the development of innovative, creative programming, guests were provided with an incredible experience. It resulted in a record attendance of over 1.4 million visitors, including a sell-out of advance tickets for all 20 shows for the Rodeo and Evening Shows.


The Canadian Tourism Awards are presented annually by TIAC to recognize success, leadership and innovation in Canada’s tourism industry, and to reward those people, places, organizations and events that have gone above and beyond to offer travelers superior tourism experiences in Canada.


In the TIAC news release announcing the winners of the Canadian Tourism Awards, TIAC President and CEO David Goldstein stated, "These outstanding organizations have demonstrated ingenuity, perseverance and determination on the path to success and are a testament to Canada's world-class tourism industry.  Not only have they excelled through their extraordinary vision and hard work, but these business leaders are also drivers of economic growth and job creation in Canada.”



For more information, please contact:


Doug Fraser

Media Relations Manager

T 403.261.0242

C 403.585.3376

F 403.261.0190

E dfraser@calgarystampede.com