GMC Stadium
GMC Stadium

Calgary Stampede unveils renamed GMC Stadium as part of expanded partnership

Calgary – The Calgary Stampede and GMC are thrilled to announce an exciting expansion of our partnership, unveiling the renaming of the Grandstand to GMC Stadium.

Over 350,000 people will filter through GMC Stadium during the annual Stampede celebration as the venue remains a major focal point at Stampede Park. GMC Stadium will continue to be the site for the Stampede Rodeo and Evening Show.

The new partnership will be showcased as an exciting, positive collaboration between the Calgary Stampede and GMC, elevating a partnership that has been nurtured for more than 30 years.

“We celebrate GMC for their commitment to investing in the rich history and exciting future of the Calgary Stampede,” said Theresa Howland, Vice-President Sponsorship & Marketing, Calgary Stampede. “We are proud to be their partner and thrilled to have their support as we welcome our community back in 2022 to experience all of the familiar sights and sounds of The Greatest Outdoor Show on Earth.”

The GMC Stadium name is official today, with new signage to be installed throughout June. When completed, GMC Stadium and the GMC brand will be highlighted throughout the venue and will display the strength of the relationship between the two organizations.

GMC Stadium will be a gathering place for the community during the annual Calgary Stampede and throughout the year for many years to come.

“We are thrilled to grow our partnership with the Calgary Stampede,” said James Hodge, Brand Director GMC Canada. “Our sponsorship of GMC Stadium reflects our commitment to the preservation and celebration of western heritage, culture, and the community spirit that is celebrated each day and night of the Stampede. This partnership reflects the role GMC trucks and SUVs have played in contributing to Western culture, with its precise craftmanship, styling and exceptional capability.”

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About GMC

With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at

About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.

For more information, please contact:

Tyla Nixon
Communications Coordinator
Calgary Stampede                                          
T 403.261.0309