The Calgary Stampede and CBC announce two-year media rights agreement extension
The extension to the current multi-platform broadcast agreement will see CBC continue to provide TV and streaming coverage of the Calgary Stampede through 2019
July 17, 2017 – As announced during last night’s CBC Sports broadcast from the Calgary Stampede, the current media rights agreement between CBC Sports and the Calgary Stampede has been extended through 2019.
The extension ensures that CBC Sports will continue to provide broadcast and streaming coverage of ‘The Greatest Outdoor Show On Earth’ over the next two years on television and online at cbcsports.ca and via the CBC Sports app for iOS and Android devices. Coverage includes the Stampede Parade, daily Rodeo and Rangeland Derby competition over the 10-day event as well as digital and broadcast features that delve into the cultural impact of the Calgary Stampede. CBC Sports first provided coverage of the Calgary Stampede in 1960, having reached millions of viewers in the years since including international audiences via streaming video at cbcsports.ca. The current agreement between CBC Sports and the Calgary Stampede began in 2016.
“We are pleased to continue our long-term partnership with CBC, who has helped connect Canadians with the excitement and community spirit of the Calgary Stampede,” said Karen Connellan, director, programming, Calgary Stampede. “We look forward to continue working with CBC to showcase our programs and events to audiences across our nation.”
“The Calgary Stampede is an iconic cultural event enjoyed by Canadian and international viewers every summer and we are pleased to continue to provide multi-platform coverage over the next two years,” said Greg Stremlaw, executive director, CBC Sports, and general manager, Olympics. “The Calgary Stampede has been a great partner to CBC Sports for many years and we look forward to continuing our work together.”
CBC Sports has also reached an agreement with Sportsnet to extend their current broadcast agreement through 2019 that will see Sportsnet ONE continue to provide daily Rodeo and Rangeland Derby competition coverage and late-night encore coverage through the first eight days of the Calgary Stampede.
In addition to the annual 10-day celebration featuring midway rides and bucking broncos, the Calgary Stampede is a gathering place that hosts, educates, and entertains visitors from around the world with the goal of preserving and celebrating western heritage, culture, and community spirit. The 2018 Calgary Stampede will run from July 6–15.
About the Calgary Stampede
The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective. In 2017, CBC/Radio-Canada will at the heart of the celebrations and conversations with special 2017-themed multiplatform programming and events across Canada.
For more information, contact:
Simon Bassett, CBC
416-205-8533 (t); 416-988-1590 (m)
Danielle Savoni, Calgary Stampede
403-261-0327 (t); 403-461-6647 (m)