April 16, 2014


International Horsemanship event launches at Agrium Western Event Centre


Calgary – The world’s top “how and wow” of horsemanship clinicians have joined forces with the Calgary Stampede to launch a new event in the nearly-constructed Agrium Western Event Centre this fall.


Tickets are now on sale for the Jonathan Field and Friends International Horsemanship Education Conference, slated for September 20 and 21, 2014. The innovative interactive event gathers Master Horsemen from various disciplines together on one stage and one weekend of inspired learning for horse lovers.


B.C.-based Jonathan Field is an internationally-acclaimed horsemanship instructor. He is staging two days of individual and shared clinics to inspire, educate and raise the bar on participant’s horsemanship skills in every discipline. The conference also features Olympic show jumper trainer George Morris from Florida, Reining World Champion Craig Johnson from Texas, Cutting and Cow Horse clinician Bruce Logan from Texas, Horseman and Commentator Nathan Day of Australia, and entertaining horse show emcee Herb Williams of Toronto.


The weekend will feature a rescue horse makeover, Field’s top bridleless and liberty horses and more. The personal relationships between Field and the presenters creates a unique entertaining experience that draw upon stories and situations they have shared together, packaged into lessons everyone can learn from and remember. “I know every attendee will learn lots to take home with their horses,” says Field. “Every horse enthusiast will leave with more knowledge – no matter what their preferred discipline – that will help them reconnect and have a better relationship with horses.


“I’m so excited to be able to launch this event in Calgary at the world famous Stampede Park. A stand-alone weekend in the brand new Agrium Western Events Centre designed to be a world-class facility for agricultural events,” says Field. “Designed with both horses and spectators in mind, this venue offers a space for the ultimate in equine events. A partnership with Calgary Stampede will help ensure our success and an unforgettable weekend of horsemanship.” 


This is the sixth major horse-related event that has chosen the Stampede’s dedicated agricultural facility and arena as its new home. One of the most ambitious capital projects in the Stampede’s history, the Agrium Western Event Centre is an ultra-modern centerpiece for western events and agriculture education, exhibition and industry in southern Alberta. Slated to open in June of 2014, it is unique in Canada, creating 150,000 square feet of dedicated livestock-friendly space that is tailored for the needs of horses and livestock.


“When we embarked on this journey to build Canada’s premiere agriculture showcase space, these are the types of events we envisioned – big national and international shows that will connect the country to the city and draw guests to Calgary,” says Max Fritz, director of agriculture and western events for the Stampede. “We designed the building to meet their needs and to create exceptional experiences for participants, animals and guests.”


The building costs $61.6 million – the Stampede’s biggest ever project – made possible by $25 million contributions each from the Government of Canada and Province of Alberta, and contributions from key sponsor, Agrium. Their collective support helps the Stampede elevate its agriculture and outreach programs by creating this world-class facility.


“We’re thrilled to preview these exciting horse events that will bring this building to life year-round. We’re looking forward to securing other major livestock and horse shows,” says Fritz.  “Our ultimate goal is that regional residents, tourists and guests can enjoy western events, horses and livestock in the heart of Calgary most weeks of the year.”


Five other events had also signed multi-year agreements with the Stampede to host their major shows and competitions at the Agrium Western Event Centre:


Arabian Horse Association Region 17 Championships

    • July 21 – 26, 2014

Team Roping Canada Canadian Finals

    • September 26 – 28, 2014 

Grassroots Finals Rodeo, CPRA

    • October 3 – 4, 2014

Canadian Team Cattle Penning Association National Finals

    • October 9 – 14, 2014

Royal West, produced by Rocky Mountain Show Jumping

    • October 23 - November 1, 2014


More information and tickets for the Jonathan Field and Friends event HERE.


Tickets on sale now – click HERE to purchase!


About the Calgary Stampede

As we enter our second century, the Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west.  The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned 10-day Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together; we are a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values.  All revenue is reinvested into Calgary Stampede programs and facilities.


For more information, please contact:

Bonni Clark

Corporate Communications

C 403.837.3663

E bclark@calgarystampede.com



Jonathan Field and Friends International Horsemanship Conference


September 20 and 21, 2014, Agrium Western Event Centre, Calgary Stampede


This is an inaugural unique event that brings together Master Horsemen from various disciplines on the same stage for two solid days of clinics intended for horse owners, trainers and riders. Guests can expect to invest a weekend of their time in order to reap a lifetime of better experiences and connection with their horses.


Jonathan Field and Friends intend to stage this as an annual event, and have designed this conference as a co-operative, cross-discipline, educational-style event that mixes in entertainment and a trade show. The conference concept centres around these horsemen as friends, sharing their knowledge and experience in a way that can only be achieved through the relaxed  communication and camaraderie of horsemen interacting with each other, drawing upon past experiences and a shared love of horses. Special features in 2014 include a Rescue Horse makeover and challenge, Jonathan Field and his top Bridless and Liberty horses, and thousands of dollars in giveaways.


Clinicians include:


Jonathan Field

Clinician – Horse Trainer – Cattleman – British Columbia

Jonathan is a gifted teacher, presenter and horseman with a driving passion to share his message. A message that is proving amazing results world wide, with the Field Horsemanship Program now being adopted in England, Ireland, Europe, Australia and all over North America.


George Morris

Legendary Horseman - Jumping – Olympic Trainer - Florida

Considered a “founding father” of hunt seat equitation, George H. Morris is an American trainer and judge of horses and riders in the hunter/jumper disciplines.


Craig Johnson

Reining – World Champion – Clinician – Texas

Craig’s talent and experience as a clinician, coach, horse developer and trainer remain in constant high demand. Craig’s contribution to reining and horsemanship have been captured in his successful home study videos for reining hopefuls, “Basics of Reining.”


Bruce Logan

Clinician & Horseman – Cutting – Cow Horse - Colt Starter – Texas

Bruce’s focus is in the sports of cutting and reined cow horse, and he is a talented colt starter and foundation specialist. Bruce’s philosophy is to give the horse the freedom to be itself, and his goal is to teach the world to ride horses the way horses want to be ridden. Bruce is a regular visitor to the United Kingdom and presents his clinics around the world.


Nathan Day

Horseman – DJ and Color Commentator – Australia

Nathan’s search for horsemanship knowledge has taken him around the world from Australia to the United States, Canada, the United Kingdom and France. He shares his knowledge with others and was the head of the only Natural Horsemanship Bachelor’s degree in the world at the University of Montana. Nathan currently resides in Calgary, Alberta.


Herb Williams

Entertainer - Emcee – Toronto

Herb created the“Superdogs Show” after owning Canada’s top show dog and winning more than 100

Best in Shows in Canada, the United States, Australia, England and Europe. As founder and host of the show for more than 35 years, he has entertained more than 50,000,000 fans in live performances in Canada, the United States, Puerto Rico and Bermuda. His interests are now focused on the magical world of horses.



Clinic topics to include:

• Natural horsemanship techniques to help you connect to your horse

• Young and difficult horse training

• Lead changes made easy

• Comfy canter

• Natural collection

• The ultimate partnership at liberty

• Problem solving with a challenging horse

• Jumping and reining strategies for every rider

• Advanced jumping and reining techniques and training tips

• Meet Jonathan’s herd and future stars!

• Learn and Be Inspired!


Agrium Western Event Centre


One of the largest projects in our 100-year history, the Agrium Western Event Centre is a state-of-the-art facility for western events and agriculture education, exhibition and industry in southern Alberta. Designed to form a lasting connection between urban and rural communities, it will host an engaging, globally-focused educational program calledJourney 2050, and it will play a central role in making the Calgary Stampede a year-round gathering place.


Opening in June of 2014, the Agrium Western Event Centre will be the new home for agricultural events on Stampede Park, hosting national and international competitions, convention rodeos, and trade shows. The facility will include a 250'x150' ft. show floor and 31,250 sq. ft. of clear-span space. It will also feature a 20,000 sq. ft. multipurpose hall, designed for competition, warm-up, trade shows, or exhibitions, as well as a magnificent 8,000 sq. ft. rotunda that doubles as an entranceway and weekday classroom for the Journey 2050 program.


Features in brief:

  • 250' x 125' Show Arena:
  • Large arena for events that require the space, such show jumping, dressage and barrel racing, or to run simulatenous events within the same arena
  • Allows events like team penning plenty of arena performance area with staging space alongside
  • Arena seating for 3,200 including VIP suites, and stands with the right pitch for spectators wearing cowboy hats
  • Concourse is fully open to main arena, ensuring great sight-lines throughout while accessing food and exhibits
  • 20,000 sq. ft. Multi-purpose hall:
  • Offers warm-up arena adjacent to main performance arena, can be used for smaller separate events or trade shows to accompany arena events
  • Enables smaller events to stage their shows at the Agrium Western Event Centre and then grow their events to the size that merit booking the large arena
  • Animal-friendly features:
  • livestock pens and traffic areas under stands instead of through performance arena
  • adjacent multi-purpose warm-up arena with performance dirt and same-level ground throughout for optimal livestock and horse footing
  • outside building roof overhangs to protect penned livestock from sun and rain
  • direct access for participants and livestock to barn stalls through a no-traffic area
  • Links with other Stampede developments to serve participants, including new bigger tunnel to infield livestock trailer parking, 1,200 additional stalls, RV Parking with amenities and improved Christie Bridge back entrance


Custom-designed with livestock-friendly back-of-house features, this facility was tailored to connect urban and rural audiences – a goal supported by $25 million each from the Government of Canada and Province of Alberta, plus support from building title sponsor Agrium.


Education plays a pivotal role in the legacy of the Agrium Western Event Centre. The building's rotunda will be the home of the Journey 2050 program - an inquiry-based educational experience for Calgary-and-area middle school children. This world-class program will challenge students to sustainably feed the world's nine billion people by 2050 in an interactive way.