Calgary, AB - The Calgary Stampede will be making a bit of a scene on Thursday, November 3 between 11:30 a.m. and 1:30 p.m. on Stephen Avenue - Not only will we be sharing the 2017 poster with the public, we will be supporting Tourism Calgary and Calgary Economic Development’s #LoveYYC initiative.

#LoveYYC is about us coming together to remind ourselves (and each other!) how remarkable it is to be Calgarian. To live in a city where we are woven together by connection, compassion and an unwavering spirit. Where we choose optimism over defeat and celebrate our communities with warm smiles and even warmer hearts.

Our incoming president, Dave Sibbald will be riding horseback from Olympic Plaza to the Flames Central section of Stephen Avenue. There, we will have popcorn, cotton candy, stilt walkers, the Stampede Showband, Royalty and more helping us #LoveYYC! Shannon Lawlor, the artist of the 2017 poster will be there signing copies.

To support #LoveYYC the Calgary Stampede will be offering a one day ticket offer, available on #LoveYYC Day – Saturday, November 5. A western street team will be handing out postcard of the new Stampede poster with the information for the special #LoveYYC day deal on Stampede 2017 tickets!

What: Calgary Stampede supports #LoveYYC

When: Thursday, November 3

            11:30 a.m. - 1:30 p.m.

Where: Dave Sibbald and contingent will ride horse back from Olympic Plaza to Flames Central at 11:30 a.m.

             Calgary Stampede activation will take place in the Flames Central block


- Interview opportunities available with Dave Sibbald, incoming president and Shannon Lawlor, 2017 Stampede Poster artist.

- To pre-schedule an interview, please contact Jennifer Booth

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For more information:

Jennifer Booth

Manager, Public Relations

Calgary Stampede