No “staycation” for vacationing Canadians this summer
The 1.4 million visitors to the Calgary Stampede this year may have already been an indication, but according to BMO's 2012 Summer Travel Survey, more Canadians will take a summer vacation this year compared to 2011 and the majority will spend their vacation dollars in Canada.
BMO's survey, conducted by Leger Marketing, revealed:
Two-thirds of vacationers (63 per cent) said they will travel within Canada; vs. 57 per cent in 2011.
24 per cent plan to travel to the United States this summer, while 13 per cent plan to travel outside North America -- up 6 per cent and 4 per cent respectively from 2011.
Nearly half (44 per cent) of respondents said affordability is the primary driver of their vacation plans and summer travel destinations.
From these results, it’s probably fair to say that Canadians still have their travelling shoes on despite global economic concerns. The strong Canadian dollar is a key factor driving out-of-country travel.
Given the importance of affordability, one way to stretch a summer vacation budget is to make use of loyalty rewards. Reward programs provide a practical and convenient way for more Canadians to take advantage of a broad array of redemption options, and upgrade their vacation experience without breaking the budget.
BMO is offering 1,000 Bonus AIR MILES reward miles to all new BMO Calgary Stampede Gold AIR MILES MasterCard cardholders from June 1 to August 31, 2012. This is enough for a round trip flight between Vancouver and Kelowna, Halifax and St. Johns, Toronto and Ottawa, and many other destinations across Canada and between Canada and the U.S. Find more details at www.bmo.com/calgarystampede.
BMO's 2012 Summer Travel Survey was conducted from April 23-26, 2012, by Leger Marketing. The sample was 1502 Canadians, 18 years or older. The margin of error is 2.5 per cent.