Three lucky Canadians win a once-in-a-century Calgary prize package

Calgary – Today, three lucky winners across Canada won a once-in-a-century prize package.  Lindsay from Toronto, Mary from Calgary and Ibrahim from Vancouver all chose white hats which contained a coveted prize package.



The once-in-a-century prize package included: a two-day thrill package to the Calgary Stampede, containing tickets to the Rodeo, GMC Rangeland Derby, TransAlta Grandstand Show, VIP behind the scenes chuckwagon tour; two tickets to the sold-out Garth Brook concert, two spectacular dining experiences at Rouge and Ox & Angela, a $250 gift certificate to Lammle’s Western Wear & Tack and more.  Flights to Calgary and accommodations at Hotel Arts for the Toronto and Vancouver winners were also included.


The Calgary Stampede, Tourism Calgary and Travel Alberta hosted these public White Hat Drops in three Canadian cities at 12:30 p.m. local time today. Two hundred white hats were placed at Olympic Plaza in Calgary and Young and Dundas Square in Toronto and 150 white hats lined the steps of the Vancouver Art Museum, one hat in each location contained a red envelope. At 11:30 a.m. local time, wristbands were handed out in each city for the corresponding number of hats.  Participants were let into the roped off hat area in small groups and given 30 seconds to decide which hat they wanted to stand behind. Once everyone had chosen a hat, they simultaneously lifted their chosen hat to discover if they had won.


This year, the Calgary Stampede celebrates the 100th anniversary of the very first Stampede. Events such as the White Hat Drop are a part of the many Centennial celebration events held to create excitement and share Calgary’s energy with Canada and the world.


The Calgary Stampede is from July 6–15, 2012.  For more information, please visit



For more information, please contact:


Jennifer Booth

Publicity Manager

T 403.261.0327

C 403.463-6834

F 403.261.0190