Calgary – The Calgary Stampede Foundation, together with the Calgary Stampede, is excited to celebrate the groundbreaking of SAM Centre with media on Thursday, April 28, at 10:30 a.m.

SAM Centre will bring Calgary Stampede history and stories to life through highly participatory and immersive experiences fueled by technology, compelling story-making, and western hospitality. When it opens in late 2023, this year-round attraction will feature 30,000 sq. ft. of space comprised of a permanent gallery, a changing exhibits gallery, an immersive digital experience, indoor and outdoor public gathering spaces, and artifact and archival collection space. 

A short formal program will occur inside Doherty Hall, followed by a groundbreaking photo opportunity outside at SAM Centre site. Those looking to capture visuals of artifacts and renderings of SAM Centre are invited to arrive by 10:15 a.m. to allow ample time to set up.  


When: 10:30 a.m., Thursday, April 28, 2022

Where: Doherty Hall on Youth Campus (Please see the attached map, with parking available on the street in front of Doherty Hall)

Speakers will include:

Assets & Visuals

  • Media release and digital renderings will be available at the event and posted here shortly after:
  • Stampede artifacts will be on display in Doherty Hall

Additional Interview Availability – post announcement

  • Christine Leppard, PhD, Manager, Experience & Exhibits, SAM Centre (Stampede’s Historical Specialist)
  • Representative from Diamond Schmitt, Architect of SAM Centre

About the Calgary Stampede Foundation

The Calgary Stampede Foundation supports youth of Alberta by providing dynamic programming to enhance their leadership skills, personal growth, creativity, and education. Our vibrant and welcoming campus connects arts, heritage, and education. Working with community leaders and philanthropists to ensure our western legacy is preserved for future generations.

About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned 10-day Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together; we are a volunteer-supported, not-for-profit community organization that preserves and promotes western heritage and values. All revenue is reinvested into Calgary Stampede programs and facilities.

For more information, please contact:

Tyla Nixon                               
Communications Coordinator

Calgary Stampede                                          

C 403.261.0309