Stop and smell the roses in the newly expanded BMO Centre with two new experiences coming to Stampede 2024. Indulge in the beauty of Fleurs de Villes’ floral artistry and savour exquisite wines at the Stampede Cellar Champion Wine Experience.

Following the huge success of their global blockbuster exhibitions in cities including Sydney, New York, London, Chicago, Miami and Toronto, Canadian flower show sensation Fleurs de Villes will arrive at this year’s Stampede for the worldwide premiere of their new show Fleurs de Villes COUNTRY - a fresh floral celebration of country music icons.

“We are thrilled to host the world premiere of our new show Fleurs de Villes COUNTRY at this year’s Calgary Stampede,” said Karen Marshall, Co-founder, Fleurs de Villes. “As the ‘Greatest Outdoor Show on Earth,’ the Stampede is the perfect stage to celebrate country music icons, past and present, with spectacular fresh floral tributes, and to showcase Calgary’s world-class floral talent.”

Fleurs de Villes will transform the BMO Centre into a floral wonderland with 22 of their famous fresh floral mannequins, strategically placed to guide guests to the Champion Wine Experience on the third floor of the BMO Centre. Each mannequin, meticulously crafted by Calgary’s talented floral designers, will draw inspiration from the fashions of country music superstars who have shaped the industry or previously performed at the Stampede, from iconic classics like Johnny Cash and Dolly Parton, to contemporary chart-toppers like Taylor Swift, Carrie Underwood and Blake Shelton.

With a panoramic view from the mountains to Stampede Park, the Champion Wine Experience transports guests to an era of alluring speakeasy lounges and sophisticated soirées. Indulge in a curated selection of award-winning Canadian and international wines, complemented by locally crafted culinary dishes.

“At the heart of the Stampede Cellar Champion Wine Experience is a celebration of excellence as we showcase the winning wines from the Stampede Cellar Showdown,” says Robert Wise, Vice President, AgriFood and Western Events at the Calgary Stampede. “With over 550 wines poured during the competition, this meticulously selected menu invites guests to experience the passion and craftsmanship behind the best wines from around the world.”

Prepare to be entertained with new live performances featuring the melodies of duelling pianos and captivating cabaret shows. Whether you’re a wine connoisseur or just seeking an unforgettable evening of luxury and entertainment, the Champion Wine Experience will elevate your Stampede experience. Find more information here.

Don’t miss the world premiere of Fleurs de Villes COUNTRY and let your senses come alive amidst a stunning display of floral masterpieces, free with admission. Learn more about Fleurs de Villes COUNTRY here.

The 2024 Calgary Stampede is blooming with opportunity! Get your Stampede SuperPass for $49 +GST, get admission for all 10 days and take in all the sights, including Fleurs de Villes. Purchase yours here.

About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.

About Fleurs de Villes

Founded in 2015 by lifestyle and media experts Tina Barkley and Karen Marshall, Fleurs de Villes (flowers of the cities) is a Vancouver, Canada, based luxury brand specializing in bespoke fresh-floral experiences and activations. Champions of experiential marketing in the form of large-scale floral installations, Fleurs de Villes is a floral storyteller, bringing brand legacies to bloom through flowers. Gardens, venues, and shopping districts come to life through fresh-floral place-making and retail engagement, plus collaborations with some of the world’s biggest luxury brands and entertainment franchises. Fleurs de Villes has produced more than 100 unique luxury floral events, uniting over 900 floral artists in major destinations across Canada, the United States, England, Scotland, and Australia. Leveraging local floral talent in every city, Fleurs de Villes creates authentic, engaging 360-degree experiences with omni-channel touch points across digital, video, social, print, and live platforms. For more information, please visit fleursdevilles.com.


For more information, please contact:

Brianna Baustad
Communications Coordinator
Calgary Stampede
T 587.433.5734
E bbaustad@calgarystampede.com

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