CALGARY, AB (Feb. 5, 2026) — Since 1886, the Calgary Stampede has been a place where organizations, the community and visitors from around the world have gathered. Whether coming together to celebrate community spirit, exchange ideas, showcase agriculture practices, or seal a deal with the shake of the hand and a tip of the cowboy hat, Stampede Park has existed as a place to connect and conduct business.   For more than a century, we have been proud to be a growing contributor to our community. From a new economic impact analysis conducted by MNP LLP (MNP), the Calgary Stampede generated $721 million in total economic output across Alberta in 2025—a 33 percent ($181M) increase in economic output compared to an economic impact study previously conducted in 2019.   The study examined the economic impact created by Stampede operations and visitor spending tied to the annual Stampede celebration in July, as well as events held year-round on Stampede Park. The analysis focused on incremental economic benefit, measuring spending by out-of-town visitors and Stampede operational spending associated with events, isolating new dollars entering the local economy, rather than total economic activity.   Beyond provincial impact, Stampede-related activity generated $872 million nationally in economic output, and locally, $664 million in economic output for Calgary, including $190.7 million in wages and salaries to Calgarians. This economic output translates into filling hotels, restaurants, local businesses, attractions, taxis and ride shares. It also means creating jobs, attracting tourism and visitors, connecting agricultural and industry thought leaders and building our city.    "These economic impact numbers are a clear reflection of the strong community support of The Greatest Outdoor Show on Earth, and continued demand for conferences, conventions, trade shows and community events both on Stampede Park and across the city,” shares Joel Cowley, Chief Executive Officer of the Calgary Stampede. “As a not-for-profit organization, the Calgary Stampede is proud to contribute meaningful economic value to our neighbours. This study highlights how our gathering place attracts investment and reinforces a resilient, competitive economy, while contributing to a vibrant community.”   Key impact analysis findings: <ul style="list-style-type:disc;"><li>$872.4 million in total annual economic output in Canada</li><li>$721.2 million in total annual economic output in Alberta</li><li>$664.2 million in total annual economic output in Calgary</li><li>$190.7 million in annual wages and salaries for Calgarians</li></ul>The new study also shows that the Stampede’s annual 10-day celebration remains not only a signature Canadian event, but an economic engine, generating $389 million in economic output in Alberta in 2025. Events hosted at Stampede Park throughout the rest of the year, in tandem with Stampede operations and spending also contributed an additional $332 million in economic output provincially.   “Calgary is incredibly fortunate to be home to The Greatest Outdoor Show on Earth and Stampede Park. These iconic anchors attract visitors from across Canada and around the world, inspiring longer stays and return visitation,” says Alisha Reynolds, President &amp; CEO of Tourism Calgary. “We’re proud to work alongside the Calgary Stampede to attract visitors and events as we continue to grow the visitor economy and strengthen Calgary’s value proposition as a compelling, year-round destination for business, sport, and leisure.”   The new analysis shows a nearly 48 per cent ($214M) increase in economic output to Calgary alone since 2019, emphasizing the rise in year-round activity on Stampede Park.   “The results from the MNP analysis demonstrate the positive momentum our city continues to build,” adds Cowley. “Together with our partners, we are strengthening Calgary’s reputation as a sought-after tourism and events destination, and an agricultural hub, while supporting increased development and investment in and around the southeast corner of downtown Calgary and Stampede Park.”   Through unwavering community support and the dedication of our more than 3,000 volunteers, alongside 1,200 year-round employees and 3,500 seasonal employees, the Calgary Stampede is able to reinvest revenue into youth, education, the arts, and agricultural programming, while celebrating with—and in—our community year-round.About the Calgary StampedeThe Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.For media inquiries, please contact:Media Relations Calgary Stampede                                     E <a href="mailto:media.relations@calgarystampede.com">media.relations@calgarystampede.com</a>

<title>Stampede Newsroom | For the Benefit of Community: Calgary Stampede…</title>

Since 1886, the Calgary Stampede has been a place where organizations, the community and visitors from around the world have gathered. Whether coming together to celebrate community spirit, exchange ideas, showcase agriculture practices, or seal a deal with the shake of the hand and a tip of the cowboy hat, Stampede Park has existed as a place to connect and conduct business.

For the Benefit of Community: Calgary Stampede Generates $721 Million in Annual Economic Impact for Alberta

CALGARY, AB (Jan. 20, 2026) – The Calgary Stampede is set to welcome one of the most influential artists in global hip-hop as A$AP Rocky brings his live show to the Scotiabank Saddledome on Saturday, July 4, 2026, as part of the Stampede Concert Series presented by Uber Eats at Stampede 2026.Known for his genre-defying sound, bold fashion influence and dynamic stage presence, A$AP Rocky has become one of the most impactful artists of his generation. Since emerging in 2011, he has amassed more than 25.7 billion global streams and 8.8 billion YouTube views, solidifying his place as a cultural powerhouse.“A$AP Rocky is a true global icon whose influence extends far beyond music,” said Meghan Kivisto, Vice-President, Sales, Marketing and Programming at the Calgary Stampede. “We’re proud to partner with Live Nation to bring an artist of this calibre to The Greatest Outdoor Show on Earth, underscoring our commitment to delivering an unforgettable entertainment experience for our guests.”Rocky’s acclaimed discography includes two #1 Billboard 200 albums, LONG.LIVE.A$AP and AT.LONG.LAST.A$AP, as well as his third studio album TESTING, which has surpassed one billion streams worldwide. His catalogue features chart-topping hits and fan favourites including Praise the Lord (Da Shine), Babushka Boi, RIOT (Rowdy Pipe’n) and more recent releases Highjack and Ruby Rosary featuring J. Cole.In addition to his musical achievements, Rocky has established himself as a leading creative force across fashion, film and design. In 2025, he co-chaired the Met Gala themed Superfine: Tailoring Black Style, starred in two A24 films, and continues to serve as Creative Director for both Ray-Ban and PUMA through his creative agency AWGE.Don’t miss the chance to see A$AP Rocky live at the 2026 Calgary Stampede. Tickets go on sale to the general public on Tuesday, January 27, at 10 a.m. MT. All ticket purchases include admission to the Calgary Stampede on the day of the concert, allowing fans to experience a full day of Stampede thrills before and after the show. Tickets can be purchased through <a href="https://www.ticketmaster.ca/aap-rocky-dont-be-dumb-world-calgary-alberta-07-04-2026/event/110064308CD06E7F">Ticketmaster</a>.Calgary Stampede Insiders have the opportunity to pre-purchase tickets beginning on Monday, January 26 at 10 a.m. MT. Become a Stampede Insider and get the inside track on all the experiences planned for Stampede 2026 <a href="https://www.calgarystampede.com/become-stampede-insider">here</a>.Step into the roar of the crowd and the thrill of the arena at the Calgary Stampede Rodeo and Evening Show, July 3-12, 2026. <a href="https://www.calgarystampede.com/stampede/tickets">Tickets are on sale now</a>! About the Calgary StampedeThe Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.For media inquiries, please contact:Media Relations Calgary Stampede                                     E <a href="mailto:media.relations@calgarystampede.com">media.relations@calgarystampede.com</a>

<title>Stampede Newsroom | Global Hip-Hop Icon A$AP Rocky Coming to the 2026…</title>

The Calgary Stampede is set to welcome one of the most influential artists in global hip-hop as A$AP Rocky brings his live show to the Scotiabank Saddledome on Saturday, July 4, 2026, as part of the Stampede Concert Series presented by Uber Eats at Stampede 2026.

Global Hip-Hop Icon A$AP Rocky Coming to the 2026 Calgary Stampede

The Calgary Stampede has been named the Women’s Professional Rodeo Association’s (WPRA) 2025 Mega Rodeo of the Year, a top-level distinction awarded to rodeos that set new standards for competition, athlete experience and support for women in professional rodeo. The WPRA presented the award on Dec. 4, 2025, during the WPRA Star Celebration at the 2025 National Finals Rodeo (NFR) in Las Vegas.Chosen from hundreds of WPRA-sanctioned events, the recognition highlights the Stampede’s ongoing commitment to delivering world-class rodeo action and advancing opportunities for female competitors.That leadership was demonstrated in 2025 with the introduction of Ladies Breakaway Roping as a new daily event, the first addition to the Stampede Rodeo lineup since 1979, marking a major investment in the growth of women’s rodeo on one of its most visible stages.“Our partnership with the WPRA runs deep, so being recognized with this award means a great deal to our entire team,” said Navada Phipps, Western Events Specialist at the Calgary Stampede. “Our volunteers and employees work side by side to shape an experience that resonates with our guests from the moment they enter GMC Stadium. The addition of Ladies Breakaway Roping strengthened that experience by bringing fast, high-level competition to the forefront and giving female ropers the recognition they deserve on a world stage.”Ladies Breakaway Roping presented by Imperial joined the program with prize money equal to that of the six other major Stampede Rodeo events and full WPRA sanctioning. Over ten days, competitors roped for $310,250, with earnings counting toward WPRA world standings on the road to NFR.  “The Calgary Stampede and the WPRA have been long standing partners and in 2025 the Calgary Stampede took it to a new level by adding women’s breakaway roping to their performances at equal money,” stated Heidi Schmidt, WPRA President. “It was a true honour to present them with the 2025 WPRA Mega Rodeo of the Year award and thank them for the continued commitment to women in ProRodeo.”The inaugural year delivered standout moments, including Shelby Boisjoli-Meged of Langdon, Alta., becoming the first-ever Calgary Stampede Ladies Breakaway Roping Champion and Jackie Crawford of Texas setting a new GMC Stadium arena record with a 2.1-second run.“Competing in the first year of Ladies Breakaway Roping at the Calgary Stampede was an experience I’ll never forget,” says Boisjoli-Meged, 2025 Calgary Stampede Ladies Breakaway Roping Champion. “Winning the title on home dirt, in front of family and a full GMC Stadium, showed the strength of this event and the support behind women’s rodeo. The Stampede’s commitment to this event at the highest level gives the next generation something powerful to aim for.”Don’t miss your chance to experience all the high-energy action of the Stampede Rodeo, featuring the world’s top rodeo athletes competing in seven thrilling events. Tickets purchased in advance include admission to Stampede Park on the valid event day. Be part of the excitement and secure your tickets now for the Stampede Rodeo and Evening Show, happening July 3-12, 2026: <a href="https://www.calgarystampede.com/stampede/tickets">calgarystampede.com/tickets</a>DIGITAL ASSETS ARE AVAILABLE FOR DOWNLOAD <a href="https://www.dropbox.com/scl/fo/yvef5531h4x5o8hgmvwqj/AB0dkHzxXhUWmx2TvlULKsI?rlkey=vujolfqjlhgpazceop92wqlc9&amp;st=gxq2i4zm&amp;dl=0" target="_blank" rel="noreferrer noopener">HERE</a>, WITH CREDIT TO THE CALGARY STAMPEDE. About the Calgary Stampede The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities. <a href="https://www.calgarystampede.com/" target="_blank" rel="noreferrer noopener">calgarystampede.com</a> For media inquiries, please contact: Media Relations E <a href="mailto:media.relations@calgarystampede.com" target="_blank" rel="noreferrer noopener">media.relations@calgarystampede.com</a>

<title>Stampede Newsroom | Women’s Rodeo Takes Centre Stage as Calgary…</title>

The Calgary Stampede has been named the Women’s Professional Rodeo Association’s (WPRA) 2025 Mega Rodeo of the Year, a top-level distinction awarded to rodeos that set new standards for competition, athlete experience and support for women in professional rodeo.

Women’s Rodeo Takes Centre Stage as Calgary Stampede Earns WPRA’s Mega Rodeo of the Year Award

Calgary– The Calgary Stampede Community Round Up, presented by ENMAX is The Greatest Way to start your Stampede fun! Enjoy a morning of excitement for the whole family, featuring live entertainment, wagon rides, stage performances, western demonstrations, and of course, FREE pancakes in celebration of 100 years of Pancakes at the Calgary Stampede.Everyone is invited to this FREE community event. Bring your smiles and we’ll bring the pancakes!WHAT Calgary Stampede Community Round Up, presented by ENMAXWHEN  Saturday, June 10, 2023, from 9 a.m. – noonWHERE Cavalry FC Regional Field House 125 Fieldhouse Drive East, OkotoksTo learn more, visit <a href="https://www.calgarystampede.com/community-roundup">https://www.calgarystampede.com/community-roundup</a>About the Calgary StampedeThe Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.<hr /><h4>For more information, please contact:</h4>Tyla Nixon  Communications Advisor  Calgary Stampede  T 403.837.3457  E <a href="mailto:tnixon@calgarystampede.com">tnixon@calgarystampede.com</a>

Subscribe

<title>Stampede Newsroom | PSA - Join us at the Calgary Stampede Community…</title>

The Calgary Stampede Community Round Up, presented by ENMAX is The Greatest Way to start your Stampede fun!

PSA - Join us at the Calgary Stampede Community Round Up, presented by ENMAX, for fun and free pancakes!

For more information, please contact:

Follow Us On Social Media

Related Images

Recent News

For the Benefit of Community: Calgary Stampede Generates $721 Million in Annual Economic Impact for Alberta

Global Hip-Hop Icon A$AP Rocky Coming to the 2026 Calgary Stampede

Women’s Rodeo Takes Centre Stage as Calgary Stampede Earns WPRA’s Mega Rodeo of the Year Award