Strong auction result sets the stage for the next 100 years of chuckwagon racing at the Calgary Stampede

The 2024 Calgary Stampede Canvas Auction, presented by Cowboys kicked off the next 100 years of chuckwagon racing with a bang!

Dozens of companies and groups raised their hands to vie for the exclusive opportunity to advertise on a chuckwagon canvas during the 2024 Stampede and support the drivers and their teams as they compete at the Cowboys Rangeland Derby and throughout the year.

In an incredible show of community support, bidding reached a total of $3.115 million with Kris Molle receiving the top bid of the night, $210,000 from Graf Mechanical Ltd. Overall, tonight’s auction proceeds are up a remarkable $365,000 from 2023.

“The Cowboys Rangeland Derby is an experience unlike any other at the Calgary Stampede,” said Will Osler, President & Chair of the Stampede Board of Directors. “To start the next century of Chucks with such an incredible auction is a reflection of how important the sport continues to be and we are proud to be able to host our community and support the drivers and their horses.”

The auction is an annual event that partners companies and groups with the 27 chuckwagon drivers who are invited to compete at the Stampede. Successful bidders can advertise on their driver’s Chuckwagon Canvas throughout Stampede 2024 and have the unique opportunity to offer a select group of guests a one-of-a-kind, behind-the-scenes experience with their driver in the chuckwagon barns.

“It's an honour to be part of the next 100 years of chuckwagon racing at the Calgary Stampede,” said Kris Molle, who tied for top bid of the night at the 2023 Canvas Auction. “Being the top seller tonight is exciting because it means I'll have the resources and support I need to bring my best to Stampede 2024."

Individual nights of advertising may still be available, as tonight’s successful bidders do have the ability to offer up nights they are unable to utilize themselves. This provides even more options for organizations to be part of this valued and unique experience. Anyone interested in this opportunity is encouraged to email chuckwagons@calgarystampede.com.

The Canvas Auction marks the kickoff and countdown to The Greatest Outdoor Show on Earth, which is only 84 days away. While the Calgary Stampede is packed with excitement, there are few events as beloved as the Cowboys Rangeland Derby Chuckwagon Races. Tickets are on sale for the 2024 Cowboys Rangeland Derby and Evening Show, July 5-14. For the best seats in the house, get yours today by visiting CalgaryStampede.com/tickets.

About the Calgary Stampede The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities.

For more information, please contact: 

Shannon Greer 
Manager, Communications & Media Relations 
T 403.585.0476 
E sgreer@calgarystampede.com