The Calgary Stampede is pleased to announce Holt Renfrew as the presenting sponsor of the 2025 Stampede Cellar Champion Wine Experience, returning to The Greatest Outdoor Show on Earth this July 4-13 with new energy, new partners and the same celebrated commitment to wine, food and hospitality.
Back for its second year, the Stampede Cellar Champion Wine Experience welcomes guests to a sophisticated, speakeasy-style lounge on the third floor of the BMO Centre — a space designed to offer a relaxing escape from the excitement of the Midway. Guests can sip and savour the winning wines from the Stampede Cellar Showdown international wine competition while taking in live music, panoramic views of Stampede Park and stunning floral artistry by Fleurs de Villes.
“The Stampede Cellar Champion Wine Experience is a celebration of Canadian and international wine and is the culmination of the Stampede’s new year-round wine programming,” says Kristina Barnes, Director of Agriculture & Western Events at the Calgary Stampede. “Viticulture is more than just winemaking — it reflects our connection to the land, innovation in farming and the craftsmanship of producers. We’re proud to recognize its agricultural importance, and with Holt Renfrew’s generous support, we’re able to continue growing this experience into something truly special for our guests.
“As a proudly Canadian company, we’re thrilled to again partner with the Calgary Stampede to offer an experience that brings people together in Calgary through exceptional wine, thoughtful design and amazing experiences,” says Sebastian Picardo, President and CEO of Holt Renfrew. “This partnership reflects our ongoing commitment to supporting meaningful Canadian cultural experiences and celebrating excellence in every detail.”
The Stampede Cellar Champion Wine Experience will be open daily during the 2025 Calgary Stampede and offers a curated, comfortable space to explore the Champion wines of the season. Reservations open June 3rd at calgarystampede.com/stampedecellar.
Get a first taste of the 2025 Stampede Cellar experience at Stampede Cellar Uncorked, taking place Saturday, May 31 at the BMO Centre. This ticketed event offers an exclusive opportunity to explore wines from the upcoming Stampede Cellar Showdown—including the Grand Champion, CedarCreek Estate Winery’s 2021 Estate Chardonnay—paired with gourmet bites from over 30 of Calgary’s top restaurants. Each dish features at least one locally grown agricultural ingredient, highlighting the strength of Alberta’s agri-food industry. Guests can look forward to tastings from Calgary favourites like Salt & Brick, Alloy, Proof Cocktail Bar, Kama and many more.
“Stampede Cellar Uncorked is a way for us to honour the incredible work happening in Alberta’s food and beverage community — and to connect guests with the flavours and stories behind it,” says Will Trow, volunteer Chair of the Calgary Stampede Wine & Food Tasting Committee. “It’s a celebration of the people who grow, make and share what we eat and drink.”
Participating restaurants will also compete for the title of Stampede Cellar Uncorked Champion, with belt buckles awarded in five categories, including the People’s Choice Award.
Doors open to Stampede Cellar Uncorked at 7 p.m., with General Admission tickets available for $140, and VIP access — which includes early entry, premium lounge seating and exclusive offerings — available for $275. Prices do not include taxes and fees. Tickets are available exclusively online at calgarystampede.com/uncorked, while quantities last, up until the event begins.
About the Calgary Stampede
The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities. calgarystampede.com
About Holt Renfrew
Holt Renfrew is considered Canada’s top fashion and lifestyle retailer. Founded in Quebec City in 1837, Holt Renfrew is renowned for unparalleled retail experiences and is Canada’s hub for the world’s best fashion and beauty brands. Recognized as a leader in personal service and experiences, the company’s mission is to empower self-expression and ignite positive change along with overarching commitments to sustainability and diversity and inclusion. With six stores across Canada, including three in the Greater Toronto Area, plus Montreal, Calgary, and Vancouver, customers can also experience Holt Renfrew’s offerings via holtrenfrew.com. Holt Renfrew was acquired by the Weston family in 1986 and continues to be privately and Canadian-owned. Visit us at www.holtrenfrew.com.
For more information, please contact:
Media Relations
Calgary Stampede
E media.relations@calgarystampede.com
Recent News
Stampede 2025 Set to Spur a Major Boost to Calgary’s Economy
July 3, 2025For 10 days starting this Friday, July 4, Calgarians and visitors from across the province, country and the world will gather on Stampede Park in celebration of shared Western heritage, cultures and community spirit. But beyond the thrill of the Rodeo, the buzz of Midway and the connection behind a pancake breakfast, something bigger will happen across Calgary — business done by the shake of the hand, a tip of a cowboy hat and the spirit of coming together.
Being Greatest Together: Celebrating a Fun & Safe Stampede 2025
July 2, 2025The Calgary Stampede is where unforgettable memories are made, from Rodeo traditions, live shows and family-friendly fun. But the most important part of every Stampede are the people who make it great: our guests. That’s why keeping everyone safe is our number one priority as we prepare to welcome guests from around the corner and around the world to The Greatest Outdoor Show on Earth.
Map Your Way to the Midway: Get Ready to Ride, Walk, Uber, Roll or Gallop Your Way to The Greatest Outdoor Show on Earth
June 30, 2025Whether you’re planning the perfect day on the Midway, getting ready to rock a Stampede concert or gearing up for some gritty action at the Rodeo, it all starts with mapping your way to Stampede 2025.